The main function of the Press Loookbook is to bewitch all fashion journalists with the new collection. Looks are bolder and more daring than those in a catalogue, you can tell that at first sight both in the combination of the hairdressing with the make up and in the accessories and model’s selection. For all these reasons this is one of those projects for which I am really thankful as an Art Director, more creative freedom = more fun.

PHOTO: Alejandro Sonoro
STYLIST: Monica Zafra
MAKE UP: Egon Krivillers